KāNanda Consulting
Identity Design and Website
Kananda Consulting is a strategic consulting firm that required a strong visual identity and a website that conveys trust, professionalism, and approachability. Through a process based on research, stakeholder interviews, and competitor analysis, we created a modern visual identity and an intuitive website that reinforces its market positioning.
Roles
This is a concept project where I assumed the following roles:
- Product Designer
- Art Drector
- User Experience (UX) Designer
- User Interface (UI) Designer
Deliverables
- Interaction Design: High-fidelity interactive prototypes for key tasks on desktop, mobile, and kiosk.
- UX/UI Design: Competitive analysis, User surveys and one-on-one interviews, Site map, Personas, Low/High-fidelity wireframes
- Brand Guidelines
- Logo
- Social Media Templates
- Presentation Pitch Template
- WordPress Site: A fully functional, responsive website built with a user-friendly CMS for easy content updates.
Industry expert
This is a concept project where I assumed the following roles:
- Interaction (IxD) Designer
- User Experience (UX) Designer
- User Interface (UI) Designer
Challenge
The main challenge was to develop a brand that balanced authority and accessibility. The consulting industry is often associated with a cold and corporate
communication style, but Kananda aimed to stand out with a more human approach while maintaining credibility and sophistication.
Name Origin
The name KāNanda is derived from Sanskrit, combining two meaningful elements:
Kānda: Meaning “stem of a plant,” symbolizing growth, opportunity, and a new chapter.
Ananda: Meaning “bliss” or “joy,” representing fulfillment and positive transformation.
While the word Kananda does not exist in Sanskrit, it closely resembles Arkananda, which refers to Saturn, the planet associated with karma and life lessons. This name choice reflects the firm’s mission of guiding businesses through strategic growth and transformation.
Design Process
Research and Strategy
Mission
Vission